Many people are intimidated at the thought of selling scientific or other highly technical products and services when, in reality, there are no major differences to selling any other products or services. Here are a few scientific sales considerations we thought you...
Market research is a really important step. Not only does it help you understand if there is a demand for your offering but, by researching your market, you are getting yourself one step ahead of your competition. Market Research is described as “the...
There is a quote for every scenario, and I can think of none more fitting than paraphrasing the military genius of the Easter Zhou period, Sun Tzu. “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” The Art of War may...
Setting a goal is the first step to any journey. Without goals you have nothing to aim for and you are unable to measure your successes. Having a goal to work towards gives you a purpose.Setting smaller more specific goals that are realistic and attainable as well as...
Email marketing can be a cost-effective way of reaching your target audience. Below are some pointers to help you along the way when creating an email marketing campaign for your business. Decide the purpose of the campaign Make sure you know what the aims and...
