Email Marketing
Email marketing is a channel that utilises emails to contact current or prospective customers with a specific campaign goal in mind; they’re typically one of four types: Newsletters, acquisition emails, retention emails and promotional emails.
What we offer
Email marketing is still the most popular marketing channel currently used by businesses; this is because it typically has the biggest return on investment.
Ongoing email marketing management
Originally entering the market as an alternative to direct mail, which would typically include mass printing, high production costs and little to no intuition of key target markets, email marketing can achieve exactly the opposite.
In a B2B sector, a marketing email can retain your current customers, inform new ones, and nurture those already in your pipeline, all at a fraction of the cost of direct mail.
With unique tracking codes, strategized activity and a variation of mail types, email is a digital channel that helps you uncover market intel you can’t find anywhere else. From what kind of information users like to receive, to when they’re most likely to open and interact. Broadening the understanding of your target audience is made simpler with regular email marketing, not to mention the leads that can be generated.
Contact us to find out more.
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Strategic marketing emails and lead generation
Marketing emails can be used solely as one channel as part of your wider marketing strategy, but they can also be partnered with your sales efforts in order to funnel in new prospects, build ongoing relationships and cross-sell/upsell.
We’re passionate about communication continuing after the phone has been put down, that means incorporating follow up emails, monthly newsletters, new product releases and more.
Implementing digital emails into your lead generation accounts for those who aren’t quite ready for a sales call but are interested in your business, products, or services. Continuing to build communication means increasing the chances of sending the right message, at the right time, to the right person to convert a sales lead.
Our team of highly trained, commercial and scientific sales consultants can incorporate your email marketing metrics into their telemarketing. Check out our lead generation service for further insight!
Looking to incorporate email into your wider marketing strategy?
Get in touch with us, we can assist with the design, sending and assessment of each email and feed this through to our, or your, sales team!
Define Clear Goals
When conducting any marketing activity, make sure that it is measurable and you have defined clear goals. This will help you to assess whether it is effective or not.
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