Blog
Whether it’s the latest scientific news, our advice to achieving business success in the technical industry, or our own business announcements. You can keep up to date with our scientific sales and marketing agency. Explore some of our expert insights below!
Pharmaceutical Marketing in Light of the Google Ads Healthcare and Medicine Policy Update
The world of pharmaceutical marketing is constantly evolving, and the Google ad policy medical and healthcare update, effective October 2025, highlights the need for marketers to stay ahead.
SEO vs GEO: How AI is Transforming Marketing Strategy
Wondering how SEO and GEO can work together to create a powerful local visibility strategy that drives targeted traffic and boosts conversions.
Google’s September 2025 Update ‘Perspective’: What Changed and How to Strengthen Your SEO
Google’s September Perspective Update is designed to prioritise content that offers genuine, first-hand viewpoints. Instead of favouring generic summaries or AI-heavy articles, the update pushes genuine, authentic webpages in search results. In this article, we break down what the update means, who is benefiting, and how you can adapt your content strategy to stay visible.