The Power of Multi-Channel Lead Generation in Clinical Research

Discover how our integrated sales and marketing strategy helped a global preclinical research technology provider generate qualified leads and expand their market presence.

Objective: The client wanted a 12-week lead generation campaign to drive engagement and deliver qualified sales opportunities.

The client wanted to broaden their global reach and convert existing data into actionable leads across Europe, North America, and the Nordics. With no outbound marketing activity and limited internal telemarketing capability, they needed a partner to deliver a multi-channel strategy that combined:

• Email marketing for awareness and engagement
• Telemarketing for qualification and conversion
• Data-driven insights to optimize targeting and messaging

Why a Combined Approach was Important!

Email marketing alone creates awareness; but pairing it with telemarketing turns interest into conversations. By analysing email engagement metrics (opens, clicks, replies), we identified warm prospects and prioritised them for follow-up calls. This synergy delivered:

• Higher conversion rates by focusing on engaged contacts
• Faster lead qualification through direct conversations
• Smarter resource allocation, targeting prospects most likely to convert

We began by cleansing and segmenting the client’s existing data, tailoring messaging for each geography. Email campaigns provided behavioral insights, which shaped telemarketing priorities. This feedback loop allowed us to continuously refine the strategy, ensuring prospects received the right message at the right time.

The campaign evolved into an ongoing partnership, supporting multiple product launches and leveraging direct email replies to generate leads.

The client was thrilled with the impact of the campaign. What began as a 12-week initiative quickly proved its value, delivering results that exceeded expectations.  Impressed by the quality of leads, the responsiveness of our team, and the measurable ROI, the client chose to extend the partnership beyond the initial term. Today, more than three years later, this collaboration has evolved into a long-standing relationship, driving continuous growth, supporting multiple product launches, and reinforcing their position as a global leader in preclinical research solutions.

In the initial 12-week campaign we delivered:

• 13 highly qualified leads
• 2 demo requests
• 1 converted quote within the first few months
• Average 40%+ email open rate and 20%+ click-through rate

Read more about our Life Science Marketing  services.

“We have been with Network Scientific for over 3 years. We continue to be exceptionally pleased with their Sales and Marketing for our two platforms. The Network Scientific Team all bring excellent ideas to the table and then promptly implement them efficiently and effectively. The leads they have produced via calls, papers, marketing emails, social media, and our amazingly updated website are phenomenal. It is not only a pleasure to work with Network Scientific, but also an investment in our company that is well worth it.”

Whether you’re ready to outsource your entire sales and marketing function or exploring agency support for the first time, our approachable team is here to listen, understand your growth goals, and deliver tailored strategies that help you achieve them.