The laboratory equipment market is diverse and competitive. Lab instrumentation can range from relatively cheap, hand-held XRF spectrometers for example, through to huge standalone high resolution GC-MS analysers requiring large capital outlays for purchase.
To effectively market and sell your lab equipment and associated service packages to your target market, you need a laboratory equipment marketing agency that understands:
- The industries you are marketing into
- The correct decision makers within these industries
- The problems these decision makers are trying to solve
- The relevant features and benefits of your lab equipment
- The specific advantages that your USPs offer
Laboratory Managers have many choices when it comes to instrumentation and analysers on offer and, here at Network Scientific, we want to make sure that our clients are ‘top of mind’ when a purchase is required and budgets are available.
We work with many laboratory instrumentation manufacturers and distributors to effectively market and sell their lab products. We have experience with new laboratory instrumentation product and service launches, market entry into new territories and continuous lead generation to feed existing sales pipelines.
Whether you’re looking for a scientific telesales agency to set appointments for your field sales team, are researching scientific digital marketing agencies to support your existing sales team or want to completely outsource your entire sales and marketing efforts to a knowledgeable team of professionals passionate about achieving results.
We appreciate that no two lab equipment businesses are ever the same and therefore never offer a ‘one-size-fits-all’ approach. Instead, we tailor our services to our clients existing set-up to ensure that, whatever services you choose to utilise from us, the result is always a holistic approach.
Contact us to talk about our lab equipment marketing services!