Precision Prospecting: The Key to Winning in Laboratory Markets
Laboratory Instruments – Contact Database Creation
When it comes to scientific sales and marketing, the success of any campaign hinges on one critical factor: the quality of your prospect data. Without accurate, relevant contacts, even the most compelling message will fail to reach the right audience to covert.
This case study demonstrates how our scientific prospecting services empowered a leading laboratory instrumentation manufacturer to transform their internal sales and marketing efforts with a bespoke, high-value contact database.
The Client
A global innovator in laboratory instrumentation, specialising in the design, manufacture, and servicing of advanced equipment for both microwave and non-microwave applications. Their solutions support:
- Pre-analysis digestion
- Solvent extraction
- Moisture/solid analysis
- Peptide synthesis and small molecule synthesis
The Brief
The client needed a UK and Northern Ireland pharmaceutical contact database to fuel their B2B sales strategy. Existing options were inadequate as most relied on outdated SIC codes, resulting in irrelevant or incomplete data.
They approached us to:
- Cleanse their existing database
- Source new, highly targeted pharmaceutical contacts
- Deliver actionable details for personalised outreach
The goal: Enable their internal sales team to execute effective lead generation campaigns.
The Delivery
We collaborated closely with the client’s General Manager and Sales & Marketing Manager to define precise data requirements. The database needed to include:
- Contact names & job titles
- Direct email addresses & phone numbers
- Company addresses & website links
- Key sales insights for tailored conversations
Over 12 weeks, we leveraged our scientific market research expertise and advanced tools to source and validate every detail.
The Results
%
Less than 2% unsubscribe rate on the first email campaign
- 500 new pharmaceutical prospects across the UK & Northern Ireland
- Segmented by territory for targeted sales efforts
- <2% unsubscribe rate on the first marketing email campaign
- A fully cleansed, up-to-date database ready for lead generation and telesales
The client’s internal teams were thrilled with the quality and relevance of the data, enabling them to launch high-impact campaigns and accelerate sales growth.
Read more about our Scientific Database creation services.
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2. Agree your strategy:
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3. Grow your business:
We execute your tailored strategy to generate leads, and drive measurable growth, helping you turn opportunities into long-term success.