Driving Visibility and Lead Generation for Pharmaceutical Engineering Company in Ireland

Discover how a targeted digital strategy helped PharmaVal boost visibility, grow leads, and expand their pharmaceutical commissioning and validation services.

Objective: PharmaVal required a focused digital marketing strategy to improve online visibility, enhance user experience, and generate qualified enquiries for their temperature mapping and CQV services.

Key objectives included:

• Expanding reach beyond the pharmaceutical sector to warehousing, healthcare, and testing laboratories
• Overcoming limited digital activity, outdated website content, and low search visibility
• Delivering a multi-channel approach combining:

1. 1. Website optimisation for usability and search performance
   2. SEO and content development to drive high-intent organic traffic
   3. Social media activity to strengthen credibility and awareness
   4. Paid search campaigns to generate qualified, service-aligned leads

Building an Online Presence from Scratch

With limited digital visibility and a reliance on referrals, PharmaVal needed a strategy to make their specialist services discoverable. Our approach combined website optimisation, content marketing, social media, and paid search to create a structured, multi-channel strategy aligned with specific goals.

Website Audit & SEO Optimisation

• Rebuilt the temperature mapping page for improved UX and keyword targeting
• Enhanced homepage content and implemented technical SEO improvements
• Modernised service pages to improve search performance and make key offerings easier to find

Content Marketing

• Created educational blogs and service pages targeting high-intent keywords like “temperature mapping Ireland” and “pharma CQV services”

Social Media Marketing

• Developed a LinkedIn posting schedule for PharmaVal and the founder’s personal profile
• Published posts highlighting ISO 9001 certification, turnkey temperature mapping, and partnerships with Withnell Sensors

Paid Search Campaign

• Launched Google Ads targeting temperature mapping services to drive qualified traffic

• Website sessions increased by 439%, with engaged sessions up by 300%.
• High-intent keywords now rank in positions 2–3 for core services.
• Google Ad keywords achieving CTR of up to 15.52%.
• LinkedIn impressions have increased by 100%
• Social media referral traffic has grown by 200%.

Read more about our laboratory and laboratory equipment marketing services.

Whether you’re ready to outsource your entire sales and marketing function or exploring agency support for the first time, our approachable team is here to listen, understand your growth goals, and deliver tailored strategies that help you achieve them.