Chemistry Content Marketing and SEO to Raise Brand Awareness and Drive Sales
As pioneers in continuous flow chemistry, AM Technology was transforming chemical manufacturing—but their digital presence wasn’t keeping pace. That’s where we stepped in. Through a strategic blend of chemistry-focused content marketing and scientific SEO, we didn’t just improve their rankings; we amplified their voice across multiple channels. The result? A 444% increase in organic traffic and a stronger position as a go-to resource for safer, more efficient chemical processes.
Curious how we did it? Read on to discover the strategy behind the success.
The Client
AM Technology designs and manufactures commercial-scale continuous flow reactors for the fine chemical and pharmaceutical sectors. Their innovative active mixing technology offers a powerful alternative to traditional batch processing, enabling safer, more efficient chemical production.
From bench-top R&D systems to multi-tonne production plants, AM Technology is driving the modernisation of chemical manufacturing. They help organisations embed continuous flow into their processes and manage end-to-end transitions toward smarter, more sustainable chemistry.
We were eager to assist AM Technology as their wider business ethos aligned with our own mission to facilitate innovation and inspire growth and development within the wider science community.
The Brief
AM Technology needed chemistry content writing optimized for SEO to increase website traffic and build brand authority. Without an internal marketing team, they sought an agency that understood both the scientific sector and their business model.
We began by auditing their existing marketing channels to identify strengths and gaps. Their website and social platforms emerged as key touchpoints for awareness and conversion. Building on this insight, we developed a strategy to optimise these channels and introduce new opportunities for engagement; starting with high-quality, SEO-driven chemistry content.
The Delivery
Our approach focused on creating a robust SEO strategy supported by targeted content marketing.
First, we identified high-value keywords aligned with AM Technology’s product portfolio, including low-ranking terms, competitor keywords, and broader industry phrases. After compiling and prioritizing these keywords, we optimized their website and created chemistry-focused content designed to rank and engage.
By leveraging advanced SEO techniques and our expertise in scientific marketing, we improved AM Technology’s visibility across Google and other search engines, while reinforcing their authority in continuous flow chemistry.
The Results
%
Increase in organic traffic
%
Primary keywords ranking on page 1 of SERPS
%
Primary keywords ranking position 1 - 3
Today, AM Technology’s website ranks on page one for nearly all primary keywords, with many high-value terms moving from page four to page one. Some keywords where they previously had no visibility now perform strongly.
Our dual-focus strategy targeted keywords that position AM Technology as an authoritative learning resource and those capturing users with strong purchasing intent, boosting click-through rates and brand credibility.
Beyond SEO, our efforts delivered measurable engagement across multiple channels:
- 18% increase in newsletter open rates
- 24% increase in LinkedIn engagement per post
These results demonstrate how a tailored, science-driven marketing strategy can transform visibility into meaningful growth.
Read more about our Scientific Content Writing and Scientific SEO services.
Ready to boost your visibility and sales? Contact us today for a free consultation.
Whether you’re ready to outsource your entire sales and marketing function or exploring agency support for the first time, our approachable team is here to listen, understand your growth goals, and deliver tailored strategies that help you achieve them.
1. Discuss your requirements:
Explain your business objectives to discover how we can support your operations.
2. Agree your strategy:
Use our years of industry knowledge to conceive a workable strategy to achieve your business goals.
3. Grow your business:
We execute your tailored strategy to generate leads, and drive measurable growth, helping you turn opportunities into long-term success.