Specialist Medical Diagnostics Company

The Client​

 

A relatively new but exciting contender in providing fungal diagnostic testing, the Client is developing and leading the diagnostic-led approach to tackling fungal infections within a clinical environment.

They pride themselves with providing accurate and accessible products, aiding in rapid diagnosis, and saving lives.

Analytical Laboratory Equipment Manufacturer

The Requirement​

The client engaged with us to utilise our telephone-based lead generation services. Their aim? To target NHS microbiology laboratories and drive interest in their range of diagnostic kits and increase their market share.

Key campaign requirements:

Prospect Database Creation – specifically focused on NHS hospitals and healthcare institutions.

Telemarketing – To generate qualified sales leads and drive conversation towards updating fungal testing requirements

Appointment Setting – So that the client could further demonstrate their products benefits and move prospects toward trials and sales.

The Delivery

Network Scientific worked with the client to compile an extensive and accurate prospect list, covering all relevant healthcare institutions within the UK and Ireland. Phone and Email was employed to engage with decision makers and drive interest and discussion around the current state of clinical fungal testing.

Weekly reports outlining all leads, interests and relevant conversations kept the Client actively involved throughout the campaign duration. The campaign actively shifted in approach throughout, in order to maximise success and take advantage of opportunities identified through the initial calls and leads.

The Feedback​

The overall outcome of the campaign was extremely positive, with the Client extremely happy with the final results.

Not only did the campaign produce many opportunities for further discussion and sales in the form of virtual meetings with prospects; Network Scientific also identified future sales opportunities for the Client. The stand out metric? 1.6 leads and expressions of interest per day.

The Client

A leading player amongst construction management companies who delivers stability related construction services to the technical and scientific sector.

Their unique approach to project delivery allows them to deliver an end-to-end construction service which covers all aspects of fit out, installation, commissioning, design and more.

After working for a number of reputable construction organisations and life science businesses, the leaders of this company joined forces to create an effective consultancy and construction project management team.

Successful projects across 2024 include hospital fit outs, both private and public sector, as well as cleanroom installations, and stability chamber relocations.

Regardless of the modifications a space may need, the team are capable of executing all manner of modifications to prioritise space optimisation and storage capacity, no matter the project.

Read on to hear about how we generated more than 25 leads over a >40-week period with an average of 1 lead generated per 1.5 weeks

The Brief

To deploy a new way of marketing their business which doesn’t lead to the core Directors being distracted from their core services.

After spending numerous weeks discussing the planned activity and overarching approach to sales and marketing in the final quarter prior to kicking off this campaign, Network Scientific were prepped.

It was established from the get-go, the clear availability and allocated resource available from this construction company. Any sales and marketing strategy developed would need to be advantageous, not a hinderance.

Overall, we were briefed with the primary focus of increasing communications and building brand awareness, identifying warm interest where possible and converting accordingly.

Acting as a remote outsourced sales department and marketing department, we began with the building blocks of any campaign, database creation and digital auditing. As a leading scientific marketing agency, we were able to deploy both our internal consultants who reap years of hands-on experience within the lab.

From here, we could combine our professional digital knowledge with that of the day-to-day lab manager’s stability requirements and priorities. This meant we were able to identify the most suitable methods of building website traffic and visibility as well as an ideal prospect database.

Website Expansion

Deploying SEO, website management and content marketing expertise to develop a website expansion plan which prioritised key search terms and suitable services.

Lead Generation

Ongoing management of the company’s outbound sales activity which sees us nurturing prospects and contacts as they discuss their stability chamber requirements.

Campaign Highlights:

Highest performing LinkedIn post obtained 418 clicks alone and an engagement rate of 45.64%

LinkedIn impressions increased by 933% with a consistent and technical based posting schedule

More than 25 leads generated over a >40-week period and an average of 1 leads generated per 1.5 weeks

Highest conversion of a multiple chamber installation project which generated upwards of six figures

The Outcome

Rewarding telemarketing activity and technical website services

Using our in house team of technical sales professionals, and our extensive knowledge in scientific sales services, we built a long standing prospect database which is updated and maintained regularly.

After an initial period of perfecting the pitch, ongoing activity included converting prospect interest, nurturing leads and conducting follow ups. We captured interest with the unique knowledge the company had in terms of redundant equipment and both commercialisation and sustainability related USPs.

Pair phone activity with digital activity meant the new service pages and website content was executed to reflect key insights from our sales department.

Brand positioning was clearly defined across multiple marketing and sales channels, and with this came a successful influx of new leads

The Outcome

The curation, design and build of 9 new website pages and counting, paired with an average of 1 lead generated per 1.5 weeks

Not only have we continued to build a pipeline of current and future interest in the company and their stability construction services, but we recently received feedback that a lead generated for multiple new compact chambers to be sourced and installed had converted with a value of over six figures.

Since then, our marketing strategy as expanded to account for new channels, including email. The newly launched website pages are containing to show success in Google search, with multiple page 1 rankings and over 600+ positions climbed across 31 initial keywords.

Campaign Highlights: 

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Read more about our scientific sales and scientific marketing, or get in touch to discuss how we can help your business grow.

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The curation, design and build of 9 new website pages and counting, paired with an average of 1 lead generated per 1.5 weeks

Not only have we continued to build a pipeline of current and future interest in the company and their stability construction services, but we recently received feedback that a lead generated for multiple new compact chambers to be sourced and installed had converted with a value of over six figures.

Since then, our marketing strategy as expanded to account for new channels, including email. The newly launched website pages are containing to show success in Google search, with multiple page 1 rankings and over 600+ positions climbed across 31 initial keywords.

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