Temperature-controlled Packaging Manufacturer

The Client​

This particular client is a UK developer of bespoke temperature-controlled packaging intended for use within the retail and pharmaceutical industries. The company are actively producing innovative solutions for temperature-controlled logistics and are striving to become a global leader in this field.

The Requirement​

The client engaged with Network Scientific as they wanted to promote their new temperature-controlled packaging products within the pharmaceutical sector and ultimately increase their market share of the industry. Their technology is extremely pertinent within the pharmaceutical and healthcare industries, especially for drugs that are sensitive to temperature change and require consistent cooling to maintain stability.

The primary purpose of the lead generation campaign was to secure qualified leads to feed into the client’s sales pipeline, in addition to raising brand awareness in the target markets. This campaign was a telephone-based lead generation project and the client wanted us to generate as many interested prospect clients as possible.

Key campaign requirements:

  • Prospect Database Creation – specifically focussed on the pharmaceutical and veterinary markets
  • Telemarketing – To generate sales leads and to locate those individuals who wanted a sample of the product to test
  • Appointment Setting – So that the client could further demonstrate the benefits of their products relevance to the prospects

The Delivery​

Working with the client, we initially spent time compiling an extensive list of appropriate companies and contact details of relevant decision makers. These individuals were then contacted by phone on behalf of the client to make the initial company introduction. For those contacts where we were unable to make contact via phone, we sent an email from the client’s domain as if we were employees of the business, to introduce the products.

All conversations and email correspondence as part of the campaign were recorded and presented back in weekly reports before a final ‘end of campaign’ report was provided once the campaign had ended.

The Feedback​

The overall outcome of the campaign was incredibly positive, and the client was very happy with the results. The knowledge of the pharmaceutical sector housed within Network Scientific, along with the extensive awareness of the clients offering, was essential in determining the success of this sales campaign. The standout metric from this project was the number of leads and expressions of interest per conversation; at 0.55 this is very high and indicates that more than half of the organisations we spoke to felt that the products may be of use to them, either now or in the future. 

The Client

A leading player amongst construction management companies who delivers stability related construction services to the technical and scientific sector.

Their unique approach to project delivery allows them to deliver an end-to-end construction service which covers all aspects of fit out, installation, commissioning, design and more.

After working for a number of reputable construction organisations and life science businesses, the leaders of this company joined forces to create an effective consultancy and construction project management team.

Successful projects across 2024 include hospital fit outs, both private and public sector, as well as cleanroom installations, and stability chamber relocations.

Regardless of the modifications a space may need, the team are capable of executing all manner of modifications to prioritise space optimisation and storage capacity, no matter the project.

Read on to hear about how we generated more than 25 leads over a >40-week period with an average of 1 lead generated per 1.5 weeks

The Brief

To deploy a new way of marketing their business which doesn’t lead to the core Directors being distracted from their core services.

After spending numerous weeks discussing the planned activity and overarching approach to sales and marketing in the final quarter prior to kicking off this campaign, Network Scientific were prepped.

It was established from the get-go, the clear availability and allocated resource available from this construction company. Any sales and marketing strategy developed would need to be advantageous, not a hinderance.

Overall, we were briefed with the primary focus of increasing communications and building brand awareness, identifying warm interest where possible and converting accordingly.

Acting as a remote outsourced sales department and marketing department, we began with the building blocks of any campaign, database creation and digital auditing. As a leading scientific marketing agency, we were able to deploy both our internal consultants who reap years of hands-on experience within the lab.

From here, we could combine our professional digital knowledge with that of the day-to-day lab manager’s stability requirements and priorities. This meant we were able to identify the most suitable methods of building website traffic and visibility as well as an ideal prospect database.

Website Expansion

Deploying SEO, website management and content marketing expertise to develop a website expansion plan which prioritised key search terms and suitable services.

Lead Generation

Ongoing management of the company’s outbound sales activity which sees us nurturing prospects and contacts as they discuss their stability chamber requirements.

Campaign Highlights:

Highest performing LinkedIn post obtained 418 clicks alone and an engagement rate of 45.64%

LinkedIn impressions increased by 933% with a consistent and technical based posting schedule

More than 25 leads generated over a >40-week period and an average of 1 leads generated per 1.5 weeks

Highest conversion of a multiple chamber installation project which generated upwards of six figures

The Outcome

Rewarding telemarketing activity and technical website services

Using our in house team of technical sales professionals, and our extensive knowledge in scientific sales services, we built a long standing prospect database which is updated and maintained regularly.

After an initial period of perfecting the pitch, ongoing activity included converting prospect interest, nurturing leads and conducting follow ups. We captured interest with the unique knowledge the company had in terms of redundant equipment and both commercialisation and sustainability related USPs.

Pair phone activity with digital activity meant the new service pages and website content was executed to reflect key insights from our sales department.

Brand positioning was clearly defined across multiple marketing and sales channels, and with this came a successful influx of new leads

The Outcome

The curation, design and build of 9 new website pages and counting, paired with an average of 1 lead generated per 1.5 weeks

Not only have we continued to build a pipeline of current and future interest in the company and their stability construction services, but we recently received feedback that a lead generated for multiple new compact chambers to be sourced and installed had converted with a value of over six figures.

Since then, our marketing strategy as expanded to account for new channels, including email. The newly launched website pages are containing to show success in Google search, with multiple page 1 rankings and over 600+ positions climbed across 31 initial keywords.

Campaign Highlights: 

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Read more about our scientific sales and scientific marketing, or get in touch to discuss how we can help your business grow.

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The curation, design and build of 9 new website pages and counting, paired with an average of 1 lead generated per 1.5 weeks

Not only have we continued to build a pipeline of current and future interest in the company and their stability construction services, but we recently received feedback that a lead generated for multiple new compact chambers to be sourced and installed had converted with a value of over six figures.

Since then, our marketing strategy as expanded to account for new channels, including email. The newly launched website pages are containing to show success in Google search, with multiple page 1 rankings and over 600+ positions climbed across 31 initial keywords.

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