Laboratory Products Marketing Agency
The laboratory equipment industry is vast, complex, and fiercely competitive. Products range from affordable, test tubes and glassware, to handheld XRF spectrometers to large-scale, high-res GC-MS systems requiring significant capital investment. Each product category demands a unique marketing approach to resonate with the right audience in the right way.
To successfully market and sell laboratory equipment and associated service packages, you need more than generic marketing; you need a partner who understands the science behind the sale. That’s where we come in.
We know how to identify and engage:
- The industries you’re targeting
- The key decision-makers within those organisations
- The challenges those decision-makers need to solve
- The features and benefits that matter most to them
- The unique advantages your products and services deliver
Laboratory managers and procurement teams generally have countless options when selecting instrumentation. Our mission is simple: to ensure your brand is top of mind when purchasing decisions are made and budgets are allocated.
Fill in the form to speak to one of us about our experience… just don’t ask Jim if he knows what a Gilson is!
… he does!
Flexible, Tailored Lab Products Marketing Solutions
Whether you need:
- A scientific telesales team to book appointments for your field reps
- A digital marketing partner to amplify your online presence and support your sales team
- Or a fully outsourced sales and marketing solution managed by experts passionate about results
…we’ve got you covered.
We understand that no two laboratory equipment businesses are alike. That’s why we never take a one-size-fits-all approach. Instead, we tailor our services to complement your existing setup, ensuring a seamless, integrated strategy that delivers measurable outcomes.
Laboratory Product Lead Generation
Generating high-quality leads for laboratory products requires more than a single tactic; it demands a strategic, multi-channel approach. At Network Scientific, we combine scientific insight with proven marketing techniques to create lead generation programmes that convert interest into revenue.
Our multi-channel approach includes:
- Scientifc PPC
Paid search and LinkedIn campaigns designed to capture intent and drive engagement from scientists, lab managers, and procurement teams. - Scientific Content Marketing
Application notes, white papers, and content that position your brand as a trusted authority and nurture prospects through the buying journey. - Email Marketing
Segmented campaigns and automated workflows that deliver the right message at the right time, increasing conversion rates and shortening sales cycles. - Scientific Telesales & Appointment Setting for Scientific Companies
Experienced professionals who speak the language of your customers, booking qualified appointments for your field sales team and accelerating pipeline growth. - Scientific Social Media Management
Building visibility and credibility across platforms where your audience seeks insights, from LinkedIn groups to specialist forums.
Why it works:
Our integrated approach ensures your message is consistent across every touchpoint, maximising reach and reinforcing trust. By combining inbound and outbound strategies, we generate and nurture leads that are highly qualified and ready to buy.
Why Choose Network Scientific?
We work with leading laboratory instrumentation manufacturers and distributors to drive awareness, generate leads, and accelerate sales. Our experience spans:
- New product and service launches – Positioning your innovation for maximum impact
- Market entry into new territories – Navigating regional nuances and compliance
- Continuous lead generation – Feeding your sales pipeline with qualified opportunities
