Precision Prospecting Database: The Key to Winning in Laboratory Markets
Laboratory Instruments – Prospecting Database Creation
In scientific sales and marketing, the success of any campaign depends on one key factor: the quality of your prospect data. Even the most compelling message falls flat if it doesn’t reach the right contacts.
This case study shows how our scientific prospecting services helped a leading laboratory instrumentation manufacturer transform their sales and marketing results with a customised, high-value prospecting database.
The Client
A global innovator in laboratory instrumentation, specialising in the design, manufacture, and servicing of advanced equipment for both microwave and non-microwave applications. Their solutions support:
- Pre-analysis digestion
- Solvent extraction
- Moisture/solid analysis
- Peptide synthesis and small molecule synthesis
The Brief
The client needed a UK and Northern Ireland pharmaceutical contact database to fuel their B2B sales strategy. Existing options were inadequate as most relied on outdated SIC codes, resulting in irrelevant or incomplete data.
They approached us to:
- Cleansing their existing database to remove outdated or inaccurate contacts
- Source a new, highly targeted pharmaceutical prospecting database
- Deliver actionable details for personalised outreach
The goal: to enable the internal sales team to execute more effective lead generation initiatives
The Delivery
We worked closely with the client’s General Manager and Sales & Marketing Manager to define precise data requirements. The prospecting database needed to include:
- Contact names & job titles
- Direct email addresses & phone numbers
- Company addresses & website links
- Key sales insights for tailored conversations
Over a 12-week period, we applied our scientific market research expertise and advanced tools to source and validate every detail.
The Results
%
- 500 new pharmaceutical prospects across the UK & Northern Ireland
- Segmented by territory for targeted sales efforts
- <2% unsubscribe rate on the first marketing email campaign
- A fully cleansed, up-to-date database ready for lead generation and telesales
The client’s internal teams were delighted with the quality and relevance of the data, enabling them to launch high-impact campaigns and accelerate sales growth.
Read more about our Scientific Database creation services.
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