Driving Sales Success Through Precision Prospect Data

​Laboratory Instruments – Contact Database Creation

When it comes to scientific sales and marketing, the success of any campaign hinges on one critical factor: the quality of your prospect data. Without accurate, relevant contacts, even the most compelling message will fail to reach the right audience to covert.

This case study demonstrates how our scientific prospecting services empowered a leading laboratory instrumentation manufacturer to transform their internal sales and marketing efforts with a bespoke, high-value contact database.

The client needed a UK and Northern Ireland pharmaceutical contact database to fuel their B2B sales strategy. Existing options were inadequate as most relied on outdated SIC codes, resulting in irrelevant or incomplete data.

They approached us to:

• Cleanse their existing database
• Source new, highly targeted pharmaceutical contacts
• Deliver actionable details for personalised outreach

The goal: Enable their internal sales team to execute effective lead generation campaigns.

We collaborated closely with the client’s General Manager and Sales & Marketing Manager to define precise data requirements. The database needed to include:

• Contact names & job titles
• Direct email addresses & phone numbers
• Company addresses & website links
• Key sales insights for tailored conversations

Over 12 weeks, we leveraged our scientific market research expertise and advanced tools to source and validate every detail. 

• 500 new pharmaceutical prospects across the UK & Northern Ireland
• Segmented by territory for targeted sales efforts
• <2% unsubscribe rate on the first marketing email campaign
• A fully cleansed, up-to-date database ready for lead generation and telesales

The client’s internal teams were thrilled with the quality and relevance of the data, enabling them to launch high-impact campaigns and accelerate sales growth.

Read more about our Scientific Database creation services.

Whether you’re ready to outsource your entire sales and marketing function or exploring agency support for the first time, our approachable team is here to listen, understand your growth goals, and deliver tailored strategies that help you achieve them.