We take our time sourcing relevant contacts, building qualifying information and creating detailed contact mapping plans that all utilise our contact databases at the core. 

But what happens when staff turnover, industry developments and business restructures occur? Well, then the contacts and prospects in your database can expire.

Without refreshing your database regularly, your lead generation and sales campaigns will not generate maximum returns. 

Database decay

According to Hubspot ‘’Databases naturally degrade by about 22.5% every year”.

That means your sales and marketing databases decay at a rate of roughly 2% a month. To put this into perspective, if your database is made up on 1,000 prospects, 21 of these will no longer be useful at the end of the month.

That means 225 of the contacts on your database will be out of date by the end of the year!  


How does an out-of-date database affect your sales?

The typical journey of lead generation in a Sales Team is to learn the product, source contacts in line with a business’ target market, prospect these contacts by establishing their name, job title and company, then contact them regarding the product you think they’re interested in. 

If the information you have for a contact in your database is no longer correct, then the answer is simple, no sale can happen. Refreshing your data means you’re guaranteed the opportunity for a sale.

Ensuring the accuracy and consistency of your prospect contacts means that your team can seize sales opportunities in a much quicker time, which ultimately increases your lead generation success.

The reality is that incorrect or expired data can quickly mount up, automatically putting your business at a disadvantage.

The risks you take with an out of date database:

Data refreshment

Do you have a feeling that your businesses data might be out of date and need a bit of a refresh? Don’t worry, you’re not alone.

According to research conducted by Experian into how data affects customer experience, 94% of organisations said that they’re lacking data accuracy, suspecting their customer and prospect data might be inaccurate in some way.

Top Tip: Not only do you need to account for incorrect data, but duplicated data too! Exact copies of data, created as a different entry in the same database, can be a time-consuming problem to solve.


Database refreshment and management services

Database cleansing, data scrubbing, data refreshment, whatever you want to call it – you need to keep your prospect contacts up to date.

With our database refreshment services, you can outsource your database management and cleansing to our sales team. We make it our priority to update any out-of-date contacts through our knowledgeable prospecting services.

If your database hasn’t seen a refresh in a few weeks, months or even years, don’t worry as we’re here to help.

Now you know the importance of keeping your database clean, why not get in touch to find out more about our database refreshment services?

Or to speak to one of our friendly Business Consultants about how we can improve the efficiency of your sales activities, please get in touch.