Lead generation is an essential component for driving the growth of any business. Whether you are looking to enter a new market, or secure your position in a current one, our scientific lead generation services will ensure you achieve your targets quickly, whilst ensuring that the leads are qualified and relevant to your business. Initial contact is extremely important in establishing a business relationship and you can be sure that we will represent your business in a professional and knowledgeable manner.
Prospect Identification and Management
We perform extensive research to identify business prospects and key decision makers relevant to your specialist products and services. We collect contact details including email addresses and telephone numbers to develop a fully qualified prospect database with accurate, up-to-date information. In addition, we can clean up and manage your existing contact databases to increase sales efficiency and ensure time and investment is put into contacts with real potential for returns.
This is a cost effective way of reaching your target audience, whether this be for initial introductions to new potential clients or to communicate news and service/product updates to existing customers. An efficiently designed and implemented email campaign will give a higher response rate than direct mail at a fraction of the cost. We can design and manage your email marketing campaigns for you, generating your target lists and designing a clear and effective message for your business. We can follow up with a telemarketing campaign to ensure you get the best possible results. We can also provide comprehensive statistics and reports on the success of your email campaign.
Marketing Literature and Direct Mail
Printed marketing literature can be held and browsed at leisure with many people retaining and filing marketing documentation for future requirements. While more investment is required in comparison to modern electronic communication, your printed marketing literature allows for more creativity in a campaign, as well as the increased likelihood of reaching the intended recipient.
Telemarketing and Appointment Making
Our telemarketing campaigns have proven to be extremely effective in generating new business opportunities for our clients. Fully researched calls are made to introduce your business and products/services to the company of interest. We record details of the level of interest, the key decision makers and other relevant information to ensure the greatest conversion to sale. We track interested contacts and make the necessary follow-up calls to secure appointments. All data is collated, providing a clear system that enables identification of future sales opportunities even if your campaign with us has ended.